Press release 3 May 2017

Representatives of public broadcasters from the Southern Mediterranean participated in a regional platform alongside academics, representatives of training centers and actors of the Arab cultural sphere, at the initiative of Med-Culture and MedMedia, two regional EU-funded programmes.

The event, which was held at the Mohamed V University in Rabat on 25-27 April, aimed to develop networks and exchanges on higher education issues and training in the field of management and Cultural policies. The discussions covered cross-cutting issues such as the definition of the required skills to operate in the sector, advocacy as a learning experience, innovative educational initiatives, employability and the integration of young people into the labor market.
Two round tables – attended by representatives of public broadcasters from Tunisia, Egypt, Palestine, Lebanon and Morocco – were dedicated specifically to the relationship between the media and cultural operators. The first considered ways to improve media coverage of cultural events, while the second focused on the role of the media in promoting culture and arts among young people.

Attending the event, Kalthoum Saidi, a journalist with the Tunisian National Radio (RNT), declared that “the media in the region are too often anchored in a conservative image of society that leaves little room for programmes that promotes new arts and the cultural realities of the majority of youth “.

The participants in the roundtables discussed possible synergies between the media and cultural operators, in particular in the area of co-production. The intermediate results of “Youth on Screen”, a project developed in several countries of the region by MedMedia and NET-MED Youth, a regional program implemented by UNESCO and financed by the The EU, were presented at this occasion. Youth on Screen aims to improve the quality of youth programming by exploring the possibilities of co-production between audiovisual media and civil society organizations representing young people.

Photo: MedCulture/MedMedia 2017